BYD on its landmark sponsorship with Sydney Roosters
“Aligning with a club that shares our values around innovation and sustainability was essential,” says BYD head of marketing Kate Hornstein.
Latest News
Sydney FC signs three major deals ahead of season
The A-League’s Sydney FC has announced three new partnerships. They are with Sony Australia, the Cancer Council and SipEnergy.
Hobart Hurricanes anoint TasWater as hydration partner
TasWater has been named the hydration partner to the Hobart Hurricanes’ W/BBL teams in a multi-year deal.
Valvoline Global partners Supercars for 2025
Valvoline Global Operations will join Supercars in a multi-year partnership from next season in a significant expansion of involvement in the competition.
Easy Times Brewing wins naming rights to Squash Australian Open
Squash Australia has signed Easy Times Brewing as the naming rights partner for the 2025 Squash Australian Open.
AusPlay survey reveals shift in sports participation
Last July the AusPlay survey transitioned to an online format and has since revealed important insights into Australian sport and physical activity participation.
Greenroom Digital, RCKT boost BP engagement at Bathurst 1000
Greenroom Digital and RCKT reinforced BP’s presence at the iconic Bathurst 1000 through a targeted fan engagement strategy.
Melbourne Cup claims growing appeal to youth – Kylie Rogers
The VRC’s report on this month’s Melbourne Cup Carnival puts to rest a misconception that interest in horse racing is waning especially for the younger demographic, says its CEO Kylie Rogers.
Melbourne City FC secures Vitasoy
Melbourne City FC has struck a new sponsorship deal with Vitasoy that sees its logo on the front of the A-League men’s playing shorts and training gear sleeves.
