Live sports viewers in Australia are turning to connected television (CTV) in growing numbers but face mounting frustration over the complexity of finding games according to new research by Nexxen.
Youi has extended with the Brisbane Lions to include its AFLW team for the next five seasons.
Hockey Australia has partnered with hospitality loyalty program the Pass.
Perth Glory has signed Cosmetique to partner its A-League women’s team for the 2025/26 season.
The Partner Group has added new clients, secured reappointments and renewed long-term contracts as the sports and entertainment marketing agency expands its work with brands and rights holders.
Melbourne Renegades have signed Everything Fleet for the 2025–26 BBL and WBBL seasons.
Brisbane Roar has signed a two-year partnership with Focus Construct and its branding will take the sleeve spot on the A-League men’s jersey sleeve.
Sports Entertainment Network (SEN) and the Melbourne Racing Club (MRC) have signed to re-name the Group 1 Underwood Stakes and introduce a new race honouring sports identities Les and David Taggart.
Intuit QuickBooks has extended with Carlton Football Club to include its AFLW team until the end of 2026.
NSW Rugby Union has signed Coopers Brewery which becomes beer partner to the Shute Shield, Sydney, Suburban and Country Rugby unions as well as grassroots competitions across the state.
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